HBO Max Gains Traction in a Crowded Field

HBO Max Gains Traction in a Crowded Field
AT&T, HBO’s parent company, reported that HBO and the new streamer added 2.7 million subscribers in the first quarter.
Ray Fisher as Cyborg in a scene from “Zack Snyder’s Justice League,” released in March on HBO Max.Credit...HBO Max
April 22, 2021Updated 2:42 p.m. ET
AT&T added 2.7 million new customers to HBO and HBO Max in the first quarter, a boost for the company’s new streaming effort in an increasingly crowded field.
The company’s WarnerMedia division, which includes HBO, recorded $8.5 billion in revenue for the period, a 9.8 percent jump over last year, when theater sales and advertising revenue plummeted during the pandemic. Led by the chief executive Jason Kilar, WarnerMedia also includes the cable networks CNN and Turner and the Warner Bros. film studios.

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