HDFC seen as a financial conglomerate, not just a mortgage company: Keki Mistry Keki Mistry, CEO, HDFC Synopsis When it comes to investors or borrowers, HDFC is the gold standard. The mortgage lender is ET's Company of the Year 2020. How did it manage to stay steady when the entire financial market was shaky? When everyone feared defaults, customers kept paying back HDFC. When it comes to investors or borrowers, HDFC is the gold standard. The mortgage lender is ET's Company of the Year 2020. How did it manage to stay steady when the entire financial market was shaky? When everyone feared defaults, customers kept paying back HDFC. Keki Mistry, its CEO, tells Joel Rebello and MC Govardhana Rangan how the institution navigated the Covid challenge. Edited excerpts: