Hema Malini, a dream girl from Mathura, faces challenges in her third election as a BJP candidate. Opponents argue that the contest is a "Brajvasi or Bhari/ Pravasi" contest, with Congress candidate Mukesh Dhangar putting up hoardings and BSP candidate Suresh Singh referring to her as a "Bambai Wali Sansad". BJP workers are urging voters to elect Prime Minister Narendra Modi and seek votes in the names of Modi and Yogi.