Updated: March 13, 2021 13:09 IST H24, the luxury brand’s first men’s perfume in 15 years, has a note of warm metallic steam or sclarene Share Article AAA The refillable bottle, designed by Philippe Mouquet, is made from recyclable glass and aluminium | Photo Credit: Quentin Bertoux H24, the luxury brand’s first men’s perfume in 15 years, has a note of warm metallic steam or sclarene What is a masculine scent in 2021? After a year of confinement and lockdown dressing, brands for men have expectedly resumed their marketing strategies with umbrella terms like ‘sophistication’ and ‘modern elegance’. Christine Nagel was having none of that. The head perfumer at Hermès has often talked about the creative freedom she enjoys at the maison, without interference from marketing teams or a dependency on focus groups. Her H24, the first big men’s fragrance at the brand since the iconic Terre d’Hermès 15 years ago, is ‘‘for a man in motion, free but aware of his roots’’.