Hershey's has promised to all chocoholics that the company plans to enhance its plant-based confections. The Hershey Company announced that it is working to introduce new products for its “better-for-you” line, focusing heavily on plant-based alternatives. The “better-for-you” product line releases products with reduced sugar, portion-controlled packages, and plant-based ingredients to appeal to the full range of chocolate-lovers. Hershey’s expansion is part of its long-term strategy that will promote the innovation of “better-for-you” products, leading to the development of new items as well as substitutions for existing products. The company hopes this project will appeal to a larger range of consumers, and by enhancing its portfolio, Hershey’s can take advantage of the growth of plant-based diets.