Hexagon expands AR capabilities with Immersal acquisition Hexagon AB has acquired Immersal Oy, an innovator of spatial mapping and visual positioning solutions for producing augmented reality (AR) applications. AR applications enhance real-world experiences by augmenting a user’s visual perception with the display of digital content in the physical world. AR’s ability to weave context-specific, 3D information into physical spaces provides endless opportunities to save time, improve performance and reduce costs across a wide range of industries and applications — from surveying, construction, public safety and manufacturing to maintenance, training and navigation applications. An immersive experience can help boost task efficiency, improve safety protocols, optimize workflows and increase collaboration.