Lazada expects demand for luxury skin care brands such as Estée Lauder, SK-II, and Sulwhasoo to continue on an upward trend, even as the COVID-19 pandemic eases. Lazada is an e-commerce platform headquartered in Singapore. It is the South East Asian flagship platform of the Alibaba Group and operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Following the COVID-19 outbreak, the platform saw a surge in demand as customers and sellers turned to online sales channels amid various offline disruptions. According to Lazada, sales of products in the beauty category more than doubled year-on-year in the first quarter alone.