Hisense is now the official sponsor of the FIFA World Cup Qatar 2022 The event takes place between November 21st and December 18th next year. Technology company Hisense has just announced that they are now the official sponsor of the upcoming FIFA World Cup Qatar 2022. The announcement was made after Hisense entered a partnership with the Federation Internationale de Football Association (FIFA). Through this partnership and by joining the roster of Commercial Affiliates for the World Cup, Hisense will now be able to connect with FIFA’s global audience with various on-site engagements as well as different advertising campaigns. The collaboration began in 2017 for the tournament in Russia, will include the change for Hisense to present its own compelling, video-on-demand programming using past FIFA World Cup content that can be accessed through its VIDAA smart TV platform.