In this Article HODINKEE’s latest co-branded watch collaboration saw nearly a million dollars flood in as the watch website sold their half of the entire bath allocation in a matter of minutes. Half of the 250-piece run of TAG Heuer Carrera Dato Limited Edition For HODINKEE was offered through the HODINKEE Shop this morning with commentators reporting that all of the $7,250 USD watches sold out in anywhere between two and 10 minutes, which would represent a total of $906,250 USD in sales and potentially one watch sold every second. The remainder of the watches were offered through TAG Heuer’s network of dealers in the US and Japan.