4 Quick Fixes to Kick-Start Your Digital Transformation The digital transformation of our world is roaring full steam ahead. Are you on the train? While disruptor companies are born ready to serve the needs of today’s digital customer, “legacy” organizations find reinventing their brand experience is a long, arduous journey. It can take years. But don’t despair: Wall Street Journal bestseller Winning Digital Customers: The Antidote to Irrelevance, says there are some small changes you can make right now that may not outright delight your customer…but will at least minimize their aggravation. Some problems are tough to fix, but some aren’t. So, start with those. “These quick fixes may not get your customers to outright love your brand,” concedes Tiersky. “But, if you can identify some things you are doing that confuse, frustrate, or disappoint your customers that you can just stop, that’s a step in the right direction.