The Christchurch-based wool research organisation, WRONZ, has launched a company Wool Source to commercialise new products and markets for strong wool. Once wool is broken down into a fine powder, it can be used in the cosmetic sector for products such as bronzers. Photo: 123rf It follows a five-year programme looking at innovative uses for strong wool, which traditionally goes into carpets. The WRONZ-led wool research initiative develops unique wool particle products with applications from cosmetics to printing. Wool Source has established a pilot production plant at Lincoln University in order to prove the commercial feasibility of the new products.