Hotel CEOs: Demand Rebound May Come Sooner Than Expected Labor Shortages Have Risen to 'Crisis' Levels for Most Hotels share this article 1 min While the past year has been the most challenging on record for the hotel industry, the CEOs of the top global hotel brands agree the table is set for a comeback that might come more quickly than outside observers would expect. Speaking during an online panel as part of the NYU International Hospitality Industry Investment Conference, Hilton President and CEO Chris Nassetta cautioned young hoteliers to "keep the faith." "The golden age of travel will return," he said.