How 7 Brands Use Facebook Stories for Business Back when Instagram launched Stories, a worthy Snapchat opponent, I thought, " Hm, I don't know about this." Perhaps it's because change, even if slight, is uncomfortable or just because I'm naturally a cautious person. But here we are a few years after its launch and I barely look at my newsfeed. Where am I? You guessed it, endlessly swiping through Stories. The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Get inspired by these eight brands.