Informationweek Commentary How a Sponsor Can Help Elevate Your Career in IT In a highly competitive market, a strong sponsor relationship can help advance you in your tech career. Here are my tips on making the process a simple and successful one. Image: XtravaganT - stock.adobe.com The rise of cloud technology has made senior IT roles increasingly critical for organizations. These leaders are relied upon to build a powerful technology stack, enable users across the business, drive innovation, and accelerate the digital agenda. I’m acutely aware of the fact that more IT professionals are vying for senior positions in an already competitive industry. Thankfully, sponsors can help you stand out in a crowded market, especially at a time when in-person networking events are largely obsolete.