How Agile Market Research Will Turbocharge Marketing Content In A Post-Pandemic World Share to Linkedin I’ll admit to bias on this one, but I believe the role of CMO is among the toughest in the C-suite—and the last 15 months didn’t exactly grease the wheels for marketing chiefs. Between budget oscillations, heightened customer expectations, the implosion of some channels and the explosion of others, and a constant barrage of breaking news, it’s harder than ever for marketing leaders to make waves. Using research to underline a company’s value proposition is a common trend. getty The game was evolving rapidly yet we were expected to not miss a beat. According to a SurveyMonkey market research study in May 2020, 42% of companies said their marketing budgets had been cut since the pandemic started, with some reporting cuts as high as 70%. Yet, despite these cuts, more than half of marketing teams said the scope of their activities did not decrease.