Governments can use analytics to identify the location and concentration of priority populations, optimise supply chain strategies and track transmission, among many other things The management of the COVID-19 vaccination programme is one of the most complex tasks in modern history. Alongside the complications of administering the vaccine during a pandemic, the race to vaccinate the populations who need it most – all while maintaining the necessary cold-storage protocols, meeting double dose requirements, and convincing populations of the vaccine safety – is daunting. The vaccines available today are unlikely to be accessible in sufficient quantities to vaccinate the entire population in the near term, which creates the need for nimble, data-driven strategies to optimise limited supplies.