Getting a clear understanding of how customers use your products is vitally important for software suppliers. Product managers are best equipped to deliver valuable products if they have clear knowledge about this. Data-driven insights, available from entitlement management (EM) systems, are essential for optimizing product road mapping, packaging, provisioning, and pricing decisions, all with the aim of delivering the best customer experience possible. All of these contribute to achieving strategic goals, such as facilitating shifts in monetization and deployment models, streamlining the quote-to-cash (Q2C or QTC) process, and ultimately accelerating growth and increasing recurring revenue.