How Citi APAC is encouraging CSR through partnered mentorships to tackle youth employment Details Published: 13 July 2021 In a first for the Global Consumer Banking business globally, 74 Analysts and Associates mentored 15 youth-led social enterprises in the region to refine their business strategies as they seek to strengthen and expand their operations Citi Asia Pacific has piloted a Corporate Social Responsibility (CSR) Programme for the bank’s Global Consumer Banking (GCB) analysts and associates in Asia Pacific, to give early career employees who are part of its graduates programmes the opportunity to mentor youth-led social enterprises in the region. Through the programme, 74 Citi GCB analysts and associates have partnered 15 social enterprises in the region to refine and articulate their mission, vision, impact, and strategy as these social entrepreneurs seek investments to further grow and strengthen their operations. This included addressing various areas of focus including expansion into new markets, refinement of marketing and growth strategies, development of pricing policies, as well as performance measurement.