How could NFC tech transform healthcare packaging? 24 February 2021 Expand A recent partnership between Avery Dennison Smartrac, PragmatIC Semiconductor and Schreiner MediPharm has seen the three companies combine their specific areas of expertise to leverage the power of near-field communication (NFC) technology in smart packaging for healthcare. Victoria Hattersley spoke to representatives from all three to learn more about not only this partnership in particular, but also more generally about the prospects of NFC tech for the industry. The battle between counterfeiters and the pharma industry has long been something of an arms race. The all-too-understandable concerns around counterfeiting, traceability and so on, combined with (more recently) the fallout from COVID-19 and attendant safety fears, calls for increasingly sophisticated packaging solutions.Â