Let’s dispel a misconception. Artificial intelligence (AI) and machine learning (ML) are often seen as beyond the reach of businesses without data scientists and ML engineers. As we explored in chapter six of AWS eBook Innovate With AI/ML To Transform Your Business, this is no longer the case. AI has been ‘democratised’ — a process of becoming accessible to people at all levels of experience and skill — and it’s opening up opportunities for every business.