How do I add a link to my Instagram story? Sun Reporter 19 Jan 2021, 10:13 INSTAGRAM is a great way to keep your followers updated with your latest content, and users often like to include links to their current work or activities. The photo-sharing app allows people to post real-time stories which can be a snapshot of the content you have created - with a link diverting followers directly to it. 4 How do I add a link to my Instagram story? Some Instagram users instruct the viewer to "check out the link in my bio". But adding a "swipe up" link directly into your story is a much more effective way of diverting social media followers to the link you want them to see, and driving traffic to your brand's website.