How e-books can provide actionable value to B2B buyers People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy William Terdoslavich on April 16, 2021 at 11:20 am More In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of tightly-packed information, backed by a few charts and graphs. Yet it remains a vital tool in converting a prospect into a customer in the B2B marketing world. That lead you are trying to reach has to make an “informed” buying decision. Getting that person to purchase will require time, effort and facts. Here the e-book delivers, as B2B customers are looking for authoritative sources to inform, confirm and validate.