How Gen Z Is Reviving The Nostalgic Mall Shopping Experience

Despite the pandemic’s impact, malls have rebounded thanks to young shoppers. This is partly due to the digital space that has made Gen Z a generation that expects instant gratification. Physical stores appeal to them due to the immediacy of touching and buying products. Professor Stephanie Tully of USC Marshall School of Business believes the instant… Continue reading How Gen Z Is Reviving The Nostalgic Mall Shopping Experience

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