How generative AI is changing the future of email marketing

How generative AI is changing the future of email marketing

Over the past couple of years, generative AI has emerged as a game-changer, especially when it comes to email marketing. Known for its ability to create and modify content autonomously, AI is transforming how brands interact with their audience via email. This includes the innovative process of email warmup, where AI gradually increases email sending volumes to establish a trustworthy sender reputation, enhancing email deliverability.

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