How HubSpot's Blog Team Comes Up With High-Performing Post Ideas One of my main questions every day was, "How do these brands do it? How do they constantly come up with brilliant blog ideas?" Now, obviously, I work at HubSpot and I know what a blog strategy looks like at a big company with a recognizable brand. By taking the time to do solid research and idea brainstorming, you can come up with blog topics that drive thousands of readers, like me, in -- while boosting traffic, authority, and credibility. Today, I want to pull the curtain back for you. We'll discuss how the HubSpot blog continuously comes up with high-performing blog ideas.