Hindustan Unilever (HUL)'s decision to split its beauty and personal care division and place a renewed focus on digital has been driven by its aim to serve the consumer of tomorrow, say analysts and brand experts.
HUL managing director and chief executive officer Rohit Jawa is looking to make the company 'future ready', and while these bets are not for the short-term, they will eventually pay off as the Indian consumer is young and digital friendly, they add.
'Rohit Jawa comes with digital experience and he is preparing to steer HUL into serving the future consumer who is more digital friendly,' said Sachin Bobade, vice-president at brokerage firm Dolat Capital.