How Inuit-owned airline Canadian North changed course this year How Inuit-owned airline Canadian North changed course this year When the pandemic hit, business plummeted, but Canadian North’s core customer base still needed the company to deliver food, medical supplies and COVID tests. Here’s how they navigated unprecedented change By Stacy Lee Kong | In partnership with CIBC “We were hopeful that given the unique geography we operate in and the essential nature of much of the travelers that we carried, that we would be minimally impacted,” he recalls. “But I specifically remember the day that we started to see the data showing rapid declines in bookings by 80 to 90 per cent. The sales director from the manufacturer of one of our aircrafts was literally in an Uber with her team on the way to meet with us. We quickly cancelled the meeting and activated our COVID response plan.”