How Marketing Resource Management Can Boost Businesses in Bangladesh

As a Bangladeshi academic marketing professional, I have observed a significant gap in how marketing teams manage and optimize their resources. In our fast-paced and competitive market, effective Marketing Resource Management (MRM) can make a profound difference. Marketing Resource Management (MRM) refers to the systematic approach of managing a company’s marketing resources, including people, budgets, technology, and content. It involves using tools and processes to plan, execute, and measure marketing activities more efficiently. Essentially, MRM ensures that all marketing efforts are aligned with the company’s strategic objectives, resources are utilized optimally, and the return on investment (ROI) is maximized.

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Bangladesh , Dhaka , Bangladeshi , , Marketing Resource Management , Resource Management ,