How Refinery29’s Unbothered Produces Must-Attend Virtual Events for Black Women Experiences like Wash Day offer serviceable tools, entertainment and connection Wash Day offered four virtual sessions with talent including celebrity hairstylist Nigella Miller. Unbothered January 19, 2021 Ten months into the Covid-19 pandemic and it’s difficult for consumers to not feel virtual event fatigue. But Unbothered, Refinery29’s sub-brand for Black women, is still managing to grow its audience through virtual experiences that tie into the brand’s mission of creating a safe space for Black women to feel seen and heard.