How social impact investing satisfies both profit and purpose Corporations and companies have a responsibility to step up and play an active role in improving our society as we work towards pandemic recovery By Blair Miller & Jill Schnarr December 9, 2020 Jill Schnarr, Chief Social Innovation Officer at TELUS. Social impact investing is a foundational movement taking hold around the world. Broadly defined, impact investing is described as investing capital to create social impact in a way that also engenders financial returns. Done well, it uncovers and accelerates successful investments that drive positive societal change and, at the same time, provides attractive rates of return to investors.