Google Chrome Google is known for tracking everything you do. Google can track and store your location history, web and app activity, shopping habits and more. This invasion of privacy extends into Googleâs Chrome browser. Tap or click here for five Google changes you should know about. Think youâre safe in Incognito Mode? Google can still collect and sell your data. Tech news that matters to you, daily Privacy, security, the latest trends and the info you need to live your best digital life. Email address Subscribe While Google recently announced that it would ban cross-site cookie tracking, it implemented its own tracker called the Federated Learning of Cohorts, or FLoC. This software runs in your browserâs background and groups you with people who it thinks share your interests. Visit amifloced.org to see if youâre part of the trial.