How the Pandemic Has Changed Live Music Streaming See more videos like this on StreamingMedia.com. Learn more about live music streaming and streaming at scale at Streaming Media East Connect 2021. Read the complete transcript of this clip: John Petrocelli: In the pandemic, we've seen an interesting evolution with live content. If you look at it predominantly through the live music industry, that's a $25 billion industry. That's largely on hold, and you've got some of the most creative beings to walk this earth--musicians, artists and songwriters--they're stuck in their living rooms, in their bedrooms, just like all of us. I think there's been a really interesting evolution with the things that they've been doing. Early on in the pandemic, you would see an artist perform on their phone and their living room or their bedroom. And I think the audience was interested in that kind of first wave of experience in that you were seeing somebody that you're a fan of in a very authentic and kind of unique environment. And it was also this connection like, "Hey, I'm sequestered and stuck in the same situation that this artist."