How The Turbulence of 2020 Affected Facebook Ad Prices New report analyzes the effects of the advertiser boycott and social justice protests Facebook ad metrics remained relatively unchanged throughout the turmoil of 2020. Getty Images December 18, 2020 After a collapse in Facebook ad prices as the pandemic first took hold this spring, the social network’s ad costs remained relatively strong through a summer of social unrest, an advertiser boycott of the platform and a contentious election season in which the tech giant played a prominent role.