How This Startup Aims To Help Firms Control Google Cloud Spending San Francisco-based Ternary has partnered with SADA Systems and other channel companies to bring more transparency to Google Cloud spending. By Wade Tyler Millward February 18, 2021, 04:35 PM EST Many companies may find it easy to migrate and operate in the cloud, but one issue still remains: how to control the associated costs. As many as a third of businesses have cloud budget overruns of up to 40 percent, and one in 12 companies exceeds that number, according to results from a survey of 750 senior enterprise IT professionals by Santa Clara, Calif.-based Pepperdata.