See more videos like this on StreamingMedia.com. Read the complete transcript of this clip: Colleen Kelly Henry: If you have your own data centers and your own infrastructure team, it's entirely possible that you're rolling out a codec on a smaller project, where there is no ROI necessarily because not even monetized, but then all of that engineering work can be reused later in other products. What I do I look at currently is that basically there's a support matrix of decoder capabilities, from mobile devices, Android iOS--for me--Oculus Quest 2, browsers, yada yada, yada. And from there you break down things into as granular levels of understanding as possible.