Informationweek Neither DevOps nor PaaS are new. However, aligning them is efficient and cost-effective. Many organizations are practicing some form of DevOps. Increasingly, they've been adopting platform as a service to capitalize on a market or to realize greater cost and process efficiencies. Some even have multi-PaaS strategies. For example, entrepreneurs have built applications on platforms such as Salesforce.com to get instant access to an installed base of users. Conversely, the platform provider benefits from the added value third parties provide. Image: ShpilbergStudios - stock.adobe.com Meanwhile, organizations are under competitive pressure to deliver value to customers faster. And the big cloud vendors including Oracle are encouraging customers to build cloud native applications using their PaaS service offerings. Many companies are building their new applications in the cloud and some are also transitioning their legacy applications.