Be a champion for them Make sure their ideas are heard. Many women get interrupted in meetings or their ideas stolen all the time. Try to be that woman who wants to hear other women out. As political activist Gloria Steinheim puts it, women understand that there is a continuing struggle to be seen, heard and valued in the same way men are. That we need to help each other fight sexual discrimination and gender inequality. Avoid the “likeability penalty” when describing a woman in power. The fact is that women tend to be called arrogant, aggressive or too ambitious when they speak in a direct style or push their ideas. When a man does the same, he is seen as “strong" and “confident.”