Search marketing strategists are responsible for improving a company's online visibility through search engine optimization. They work with marketing and IT teams to optimize websites and ensure they adhere to search engine algorithms. Key responsibilities include keyword research, website analytics, advertising campaign planning, and maintaining links to the company's website. To become a search marketing strategist, individuals should complete their 10+2 education, pursue a bachelor's degree, and develop skills in SEO, programming languages, analytics, and research. Various certificate and certification courses are available for those interested in this career path.