An SEO analyst is responsible for conducting keyword research, optimizing website content, and driving traffic to a website. They gather information about competitors and use digital resources to reach the target audience. The analyst performs keyword analysis, SEO evaluation, and administers search engine programs. They also develop optimization strategies in collaboration with the content team. To become an SEO analyst, one typically needs to complete their 10+2 education and pursue a bachelor's or master's degree in relevant fields such as computer science, digital marketing, or mass communication. Skills required include SEO proficiency, effective communication, SQL expertise, and analytical skills. Career growth for an SEO analyst may include positions such as SEO specialist or lead SEO analyst.