23 February 2021, 2:15 pm EST By Wix is one of the largest and most well-known web development platforms on the internet today. You may have even seen commercials for the brand on television, or while browsing through YouTube. If you have seen their videos, you will likely also remember them using a celebrity as their case study. The reason for this is that the Wix eCommerce Site Builder has made it so extremely intuitive for anyone to create an ecommerce site, that they want to get the word out as quickly and effectively as possible. By using a celebrity (who would likely have no tech or design skills), they are showing how quick and simple it is to create a site in just a few moments' time.