You probably don’t need a lengthy explanation about why ignoring tons of text messages is a risky business; a pressing request or other important information could be hidden among less essential notifications. That said, there are definitely situations where it makes more sense to just mark all your texts as ‘read,’ rather than actually read them. Maybe you’re part of a few group messages whose conversation topics don’t involve you, or maybe you’ve signed up for text alerts from retailers whose products no longer interest you. Whatever the case, there’s an easy way for iPhone and iPad users to stop feeling taunted by the growing number of unread messages displayed on the iMessage app icon.