Link Copied A lot of people are interested in the concept of sustainable investing, but they're not sure what they're looking for or where to begin their search. One of the obstacles is the seemingly similar terms--sustainability; ESG, or environmental, social, and governance; impact investing; socially responsible investing. What do these labels actually mean? Sustainable investing is also very personal. In the same way that investors have unique goals and risk tolerances, they also have their own beliefs and issues they care about. How can you get under the hood in a way that lets you see whether the fund is investing in line with those beliefs?