THE STANDARD FINANCIAL STANDARD It is by creating channels through which millennials can express themselves that companies have managed to keep their youthful employees happy. [Courtesy] In 2008, PricewaterhouseCoopers predicted that by 2020, half of the world’s working population would be millennials. In their soaring numbers, this generation (born between 1981 and 1996) would be doing almost every task and supporting a burgeoning older generation. “Millennials matter because they are not only different from those that have gone before; they are also more numerous than any since the soon-to-retire Baby Boomer generation. Millennials already form 25 per cent of the workforce in the US and account for over half of the population in India,” wrote PwC in the survey report.