How to Link Instagram to your Facebook Page in 4 Easy Steps Linking your Instagram to your Facebook page has many benefits, including making it easier to manage your DMs. Katie Sehl December 14, 2020 Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Of course, with Hootsuite, social managers with connected accounts could do this a long time ago.