How to make financial markets a force for good In ‘Making Money Moral,’ authors Judith Rodin and Saadia Madsbjerg explore a burgeoning movement of bold and ambitious innovators. Authors Saadia Madsbjerg (left) and Judith Rodin (right). (Image: Wharton School Press) Published by Wharton School Press, the new book “Making Money Moral: How a New Wave of Visionaries is Linking Purpose and Profit,” aims to explain, evaluate, and help accelerate the growth of a dynamic market that also does good. Written by former Penn President Judith Rodin and Saadia Madsbjerg, former managing director of The Rockefeller Foundation, the book identifies the key players, showcases the most promising innovations, and highlights the greatest opportunities for investors, the general public, and the planet.