How to Maximize Reach with Multistreaming Solutions To maximize the exposure and reach of your streams, it’s often very beneficial to send them to multiple sites at the same time. While we may not think of YouTube and Facebook the same way we think of CDNs, they serve similar purposes, as I’ll discuss in this article. The key differences are that YouTube and Facebook come pre-populated with thousands, hundreds of thousands, or even millions of viewers, and they offer ways that people can subscribe for notifications when your show is coming up and when it goes live. If you have active community engagement, then you can count on the audience being aware that you’ve published new content.