How to navigate the 'messy middle' | Dinna Chan Vasquez : vi

How to navigate the 'messy middle' | Dinna Chan Vasquez

According to Google, 80 percent of consumers today are having difficulty making decisions because of the deluge of information or options available to them. This has had a tremendous effect on the path to purchase and created what is called the “messy middle.” The messy middle is a noisy space…

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