How to prepare Kent businesses that export to Europe for new rules from January 1, 2021 | Sponsored Editorial: Produced in association with Kent County Council It's all change for Kent firms trading with Europe. New rules for exporting goods to the EU start on January 1. But what sort of things should Kent businesses be thinking about? Things will change for a lot of Kent firms from January 1 1. Find out how to declare goods From January 1 you'll need to make customs declarations when exporting goods to the EU. These rules currently apply to exporting goods to the rest of the world, including Switzerland, Norway, Iceland and Liechtenstein.