Friday Eve Photo Digital entrepreneurs are applying the concept of flipping houses to online businesses. In 2020, Chelsea Clarke earned $127,000 flipping 13 websites and brokering sales for 50 more sites. She said anyone could learn how to flip websites but it required more time than a side hustle. If you've watched HGTV, you're probably familiar with the concept of flipping houses. Entrepreneurs with some knowledge of search-engine optimization and affiliate marketing are applying the same approach to websites. Chelsea Clarke, the founder of Blogs For Sale, can take a run-down blog that's nearly invisible on Google Search and turn it into a desirable online business that generates $16,800 in a year. Just as a home flipper sees the hidden potential in a dilapidated bungalow, Clarke can tell when a website can be a five-figure investment if it's given some tender loving care and SEO.