Share this review When Sarah Artz opened the doors of Good Day Shop in October 2019, there was no way for her to predict what the year ahead would bring. Nestled beside a tattoo parlor and two doors down from a cat café on Monroe Street in Madison, Wisconsin, the brick-and-mortar boutique sells a collection of artisan-made home and lifestyle goods—but when the pandemic shuttered storefronts in March 2020, Artz knew she needed to adjust her business model if she wanted to survive. “We launched e-commerce right away when the lockdown started, and it became our lifeline,” she says. “Our community really showed up for us and helped carry us through.”